WHO WE ARE.

At our firm, we have broken away from the conventional accounting firm model and instead adopted successful models from other booming companies such as Google and Xero. We are committed to looking at the bigger picture and recognise that it's not just about the numbers.

Our services provide critical information and data that will help you make important decisions on how to grow and run your business. We always consider key factors such as scalability to ensure you have the resources to achieve your business goals.

At SFA, we're not just accountants. We're also tech gurus and process improvement experts. Our team is always on the lookout for ways to streamline and enhance your business processes. We're known for being at the forefront of technology adoption and have been recognized as one of the pacesetters in the UK.

Our approach is to assess each client's unique needs and recommend solutions that are tailored to their specific situation. We only implement or recommend products that we believe will truly benefit your business, so you can trust that our advice is sound.

If you already have a product or system that you prefer to use, we're happy to learn it and work with you on it. Our goal is to help you succeed, and we're committed to doing whatever it takes to get you there.

At SFA, we use cutting-edge products that incorporate artificial intelligence to analyse your financial data, and not just for the present, but for future forecasting as well. We complement this with our intuitive thinking and extensive experience to provide you with a comprehensive financial picture. We understand that as a business owner, you have a gut feeling about how things are going. That's why we work closely with you to make sure that you have all the financial insights you need to make informed decisions and move forward with confidence.