About Alex Falcon Huerta

Alex Falcon Huerta, FCCA, is a visionary leader transforming the accounting landscape through innovative strategy and cutting‑edge technology. As the founder of Soaring Falcon, she has built a multi‐award-winning firm dedicated to empowering accounting professionals, alumni, software partners and clients. With deep expertise in multi‑jurisdiction operations and advanced automation, Alex delivers tailored training, strategic guidance, and hands‑on project support to streamline processes and elevate service standards.

Her forward-thinking approach combines decades of industry insight with a passion for digital transformation. Whether mentoring emerging talent from our alumni network or collaborating with established clients, Alex ensures every partner has the tools, knowledge, and support to navigate complexity and drive sustainable growth. At Soaring Falcon, she’s not just redefining best practices—she’s setting a new benchmark for strategic, smart, and innovative business leadership.